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Content Marketing Ideas For Successful Brand Storytelling

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Mobile Video Ad Spend News: Apple Bans Install Ad App Practices, Use Tips For Success

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Google Panda 4.0 Update: New Algorithm Eats Sites Like Bamboo

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Somewhere.com, “Visual Platform For Work”, Is OTRIAD’s New Fave

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Top 2014 FIFA World Cup Ads: Nike, Adidas, Beats By Dre & More Beat Super Bowl Spots [VIDEOS]

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ABC’s “Rising Star” Show, App Bolsters Fusion of TV & Technology

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Microsoft Staff Talks Cortana & Kinect Sensor At NYC Launch Event

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Are People of Color Under-Represented In the Tech Industry?

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Internet Week New York 2014: Mayor DeBlasio, Chrissy Teigen, Omar Epps & More Highlights

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Emotion In Advertising Technique: The Rise of “Sadvertising”

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God-is Rivera is OTRIAD's Director of Social Media and Content. A journalism major that happily tripped and landed in digital marketing, God-is leads her team with both vision and laughter. She has headed successful content campaigns that yielded thousands of dollars in direct revenue and produced effective brand lift for clients. She also lives for all that is social and sharable, is a closet feminist, loves Tequila, and is determined to redefine the ideal of a working mom.


Digital campaigns & integrated marketing.

We analyze your brand's specific goals and metrics, and then create impactful marketing campaigns that resonate with your target audience. The end result is a cohesive strategy that delivers results across all channels, lifting awareness, inciting new behavior, and increasing revenue.


Effective social media is the gravity that keeps your target market in orbit around your brand. Social media drives the engagement that turns consumers into fans and advocates. OTRIAD offers full-scale social media strategies and campaigns, content development services, listening insight, application builds, and API integration.


Search marketing continues to be one of the most important tools in the digital marketing arena and we do it well. With extensive experience and a proven track record OTRIAD delivers measurable ROI. Utilizing in-house development and creative teams, alongside a true understanding of the entire business model, OTRIAD can leverage any depth of integration to improve margins.

Content development & strategy

Content has become one of the most important facets of a successful digital campaign. Great content must be both useful to the user and convey a brands top-level messaging. OTRIAD digs deep to develop content that will ignite dynamic digital communication and ensure your message reaches its target audiences through search, syndication, and promotion.


OTRIAD provides comprehensive affiliate program management and promotional services for global brands and retailers. From specialized content, to custom creative sets, we employ a series of custom services designed to proactively implement, manage, and grow your affiliate program.

Mobile & emerging platforms

Mobile market share is growing everyday and OTRIAD has the expertise to help you capitalize. Our mobile offerings include but are not limited to; mobile display, premium SMS, standard rate SMS, mobile web design, mobile application development, and mobile application distribution.

Business consulting

We help companies detect new business models, markets, and revenue opportunities facilitated by digital techniques. We provide operational consulting services and technology plans to help companies assimilate into the digital era.


An email marketing campaign is a bust if the target audience never gets a chance to see it. OTRIAD offers a managed ESP solution for clients who are truly dedicated to their email marketing initiatives. From creative design to deliverability, we will show you what your current ESP does not want you to see. The chances are very good that there is much more to this than you think.

Online Display

We use our extensive online display advertising experience and relationships to help businesses place their brand in front of both national and local audiences. From advanced targeting technologies, to cutting-edge rich media design, to attribution tracking, we make sure your brand's messaging is primed and placed for success.


Consumers need to feel comfortable and secure when purchasing online, which means brands must have seamless, easy to use payment processing options to provide a unified experience for their customers. OTRIAD offers custom check out selections, fraud protection capacities, and intricate reporting capabilities as part of our integrated payment processing services.


Bonzo Me, a new social network pays its users up to 80 percent of the earnings it receives from revenues of trending posts!

Weird Al won the content marketing game with recent release of clever music videos byFunny or Die, Nerdist & Yahoo. t.co/2aNwpiEnOs

Digital tattoos have arrived! Waterproof patches worn on the skin unlock smartphones using a swipe of the wrist t.co/5FMzVWYqbC

Adweek's 2014 Media Plan of the Year competition now accepting entries in 20 categories. t.co/ZcgwA12cKM

Target Mobilizes Back-to-School Print Campaign With Image Recognition Ties. Using digital to target college students t.co/80OztBnjqb

New Platform Instant.ly Can Tell Brands Which New Products People Will Buy...measures consumer purchase intent t.co/H7tc0RLZb3

15-second Episodic Content By Adidas & Champs Sports To Play In New Web Shows on Instagram t.co/4PppZAzccf

Applebee's Turns Its Instagram Over to Foodies for the Next Year In a bold UGC-only experiment t.co/wEPAtjcbDd

10 Tips on How to Use Google Plus Hangouts t.co/5iHh3AJJVU via @jeffbullas

Three small online retailers that are innovating in social t.co/KlRgwmV8Ik

How to Grow a Site Into a Successful Venture With Just Content t.co/1LpYuonxEj via @EntMagazine

How Brand Transparency Builds Enduring Relationships With Customers t.co/wKvdRXvCE9 via @Entrepeneur

Think big, get big. Think small, get small. What do you wish to accomplish? For #marketingt.co/ggDImZyP1j

"It's not wrong to fail." - @kopasetik

Modiface has unveiled an app that changes your looks. Virtual mirror lets you Photoshop your face in real-time t.co/fqLPNtA267

This says alot about the future of mobile: @Yahoo Buys Mobile Analytics Firm Flurry For North Of $200M t.co/qEswfegnEx

Facebook Launches Save, A Read-It-Later List For Links, Places, And Media Pages t.co/GC6Mq6x2IC

‘Startup Guy’ fashion is literally a style in Banana Republic’s Summer line t.co/iYboMWwKgV

Today's featured webinar: Mobile Content Management in the Age of Multiple Devices t.co/LqxEqbugpW via @cmswire