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OTRIAD Presents “Decoded NY” Event For Mobile Week NYC 2014

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Samsung’s Marketing Strategy: Ortiz-Obama Selfie Draws Criticism

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Secret & Whisper Apps’ Anonymity Appeal At SXSW Spreads To Buzzfeed & More

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“Content Is King” Says Buzzfeed Founder & More Quotes About Content – 2014

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Linkedin Targeted Advertising Solutions & Benefits

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Protected: OTRIAD Presents Proposal to FinTech Company About New Social Media & Content Initiative

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About Social Advertising & Sponsored Posts

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How TopShop, Prada, Marc Jacobs & More Use Social To Engage & Drive Results

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Social Media Week Wrap Up

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5by: The iPhone App review

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God-is Rivera is OTRIAD's Director of Social Media and Content. A journalism major that happily tripped and landed in digital marketing, God-is leads her team with both vision and laughter. She has headed successful content campaigns that yielded thousands of dollars in direct revenue and produced effective brand lift for clients. She also lives for all that is social and sharable, is a closet feminist, loves Tequila, and is determined to redefine the ideal of a working mom.


Digital campaigns & integrated marketing.

We analyze your brand's specific goals and metrics, and then create impactful marketing campaigns that resonate with your target audience. The end result is a cohesive strategy that delivers results across all channels, lifting awareness, inciting new behavior, and increasing revenue.


Effective social media is the gravity that keeps your target market in orbit around your brand. Social media drives the engagement that turns consumers into fans and advocates. OTRIAD offers full-scale social media strategies and campaigns, content development services, listening insight, application builds, and API integration.


Search marketing continues to be one of the most important tools in the digital marketing arena and we do it well. With extensive experience and a proven track record OTRIAD delivers measurable ROI. Utilizing in-house development and creative teams, alongside a true understanding of the entire business model, OTRIAD can leverage any depth of integration to improve margins.

Content development & strategy

Content has become one of the most important facets of a successful digital campaign. Great content must be both useful to the user and convey a brands top-level messaging. OTRIAD digs deep to develop content that will ignite dynamic digital communication and ensure your message reaches its target audiences through search, syndication, and promotion.


OTRIAD provides comprehensive affiliate program management and promotional services for global brands and retailers. From specialized content, to custom creative sets, we employ a series of custom services designed to proactively implement, manage, and grow your affiliate program.

Mobile & emerging platforms

Mobile market share is growing everyday and OTRIAD has the expertise to help you capitalize. Our mobile offerings include but are not limited to; mobile display, premium SMS, standard rate SMS, mobile web design, mobile application development, and mobile application distribution.

Business consulting

We help companies detect new business models, markets, and revenue opportunities facilitated by digital techniques. We provide operational consulting services and technology plans to help companies assimilate into the digital era.


An email marketing campaign is a bust if the target audience never gets a chance to see it. OTRIAD offers a managed ESP solution for clients who are truly dedicated to their email marketing initiatives. From creative design to deliverability, we will show you what your current ESP does not want you to see. The chances are very good that there is much more to this than you think.

Online Display

We use our extensive online display advertising experience and relationships to help businesses place their brand in front of both national and local audiences. From advanced targeting technologies, to cutting-edge rich media design, to attribution tracking, we make sure your brand's messaging is primed and placed for success.


Consumers need to feel comfortable and secure when purchasing online, which means brands must have seamless, easy to use payment processing options to provide a unified experience for their customers. OTRIAD offers custom check out selections, fraud protection capacities, and intricate reporting capabilities as part of our integrated payment processing services.


Hope you enjoy this lovely weather today! t.co/EEojedM6Lx

Digital advertising surpasses TV for first time, hits $43B mark; digital video ad revenue tripled to $2.8 billion. t.co/RgxVYESLaV

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue t.co/ybayeGdlnp via @TechCrunch

Fix These 5 Email Marketing Missteps Right Now t.co/aCP87vUfP7 via @mashable

New @klout App provides platform for users to share relevant content with their connections. #content #curation t.co/ytTQzfS900

Lovin the groovy music at #siliconharlem #mobileweeknyc #np "remember the time" by Michael Jackson

Thanks @funkflex for answering Content Dir. @GodisRivera 's question on monetizing content and driving organic revenue !

"Content without data is clutter." #siliconharlem #mobileweekNYC

We're here at MIST in Harlem for the #siliconharlem #mobileweeknyc event to listen to an amazing panel discuss #mobilelifestyle !

"I had a blast!" --Vivian N. On #decodeNY last night with @MobileWeekNYC and @OTRIAD t.co/zRm4SjQ7I6

"I haven't had that much fun at a bar in a long time!" -D. Clark on #decodeny last night with @MobileWeekNYC t.co/X1HBSuJ8jK

Hey @SiliconHarlem we're looking forward to #MobileLife @MobileWeekNYC #tech #meetup panel discussion tonight!

#DecodeNY was a hit! Great discussions on #Mobiletechnology and good times! t.co/0nYQVHvo8Y

Thanks to everyone who came out last night our #DecodeNY event! Special thanks to @ChrisJacksCam for the great pics and to @MobileWeekNYC !

@360ProMobile awesome thanks for coming out!

Yea to the #decodeNY guys tonight ! t.co/Cli8C2Ztom